US Consumers’ Most Frequently Used Mobile App Types

Source: Deloitte

Notes: Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices, per a recent report from Deloitte. Interestingly, while the 19-25 age bracket accesses social media apps most frequently on smartphones, the 33-49 age group leads on tablets. Beyond social apps, the other most commonly accessed apps on smartphones are weather, browser, and gaming apps, per the report. (more…)