E-Commerce: How Long From Site Visit to Purchase?

Monetate has released its latest E-commerce Quarterly benchmark report [pdf] covering Q1 2016, and the focus of this report (beyond the usual benchmarks) is an analysis of purchase timing. Not too surprisingly, the study shows that the largest share (though only a minority 42%) of purchases takes place within an hour of a shopper’s first visit to a website. But what happens after is intriguing. (more…)