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Adults Say They Turn to YouTube For Branded Video Content

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YouTubecomScore-YouTube-Preferred-Destination-by-Content-Type-Jun2016It’s hardly surprising that YouTube would be the preferred destination for consumers looking to watch videos uploaded by people. Perhaps more interestingly for marketers, it’s also adults’ preferred choice for watching videos uploaded by brands, according to a study commissioned by Google and released by comScore and YouTube. (more…)


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